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For UK builders stepping up to bigger jobs

First Big Job and Scared to Price It? Do This

Sviat Jay
Sviat JayFounder of BizMentor & Craftex. Updated , 6 min read
Two-storey rear extension under scaffold on a semi-detached house

The short answer

Price a big job as a set of smaller packages, not one guess. Measure every package, price prelims for the full programme, add a priced allowance for each named risk, and agree a payment schedule that pays for each stage before you fund it.

  1. Break it down. A £60K job is ten £6K packages you already know how to price.
  2. Prelims grow with time, not size. Skip, scaffold, welfare, supervision: price them for every week on site.
  3. Price the risks you can name. One line per risk, with a figure, beats a blanket percentage.
  4. The payment schedule is part of the price. If the job needs your cash to run, you are lending the client money.

Your usual job is a £15K bathroom or kitchen. Then someone asks you to price a £60K extension. It is the job you have been waiting for, and you are scared stiff of it. Price too high and you lose it. Price too low and one job takes a year's profit with it.

This guide shows how to price a job three times bigger than usual without guessing. It is for UK builders and trades moving from £5–20K jobs to £50K and above. Want someone to check your number before you send it? Book a free strategy call.

Why a job 3× bigger is a different job

The fear is right, but for the wrong reason. A bigger job does not need different maths. It has different risks.

On a £15K job, a missed item costs you a few hundred pounds. On a £60K job running 12 weeks, three things grow faster than the price:

  • Time on site. Scaffold, skip hire, welfare and your own supervision run every week.
  • Cash out before cash in. Materials and labour leave your account long before the client pays.
  • Unknowns. Ground, old structure, client changes and long-lead items you have never ordered before.

Price those three properly and the rest is the same work you already do.

1Step 1 of 5

Break the job into packages you know

A £60K job is not one number. It is ten £6K packages, and you already know how to price most of them.

Split the drawings into packages: demolition and strip-out, groundworks, structure, roof, windows and doors, first fix, plastering, second fix, kitchen or bathroom, decorating. Then for each one:

Plain floor plan drawing of a building layout
Measure from the drawings, package by package, before you think about a total.
  • measure quantities from the drawings, not by eye
  • price labour by days or by measured rate you trust
  • price materials from a current merchant quote
  • write what is excluded next to what is included

Packages you have never priced (steel, a flat roof, underfloor heating) get a written quote from a subcontractor before you price your own number. For a full method, see how to price building work.

2Step 2 of 5

Price prelims for the whole programme

Prelims are the costs of running the site rather than building anything. On small jobs builders often absorb them. On a big job they can be a serious slice of the price.

Write a simple programme first: how many weeks, in what order. Then price every weekly cost for every week:

Prelim item Example basis Why it bites on big jobs
ScaffoldHire per week, plus erect and strike12 weeks is not 3 weeks
Skips and wasteNumber of skips over the jobStrip-out fills more than you think
Welfare and toiletHire per weekNeeded when the client's facilities are not available
Your supervisionYour days on site per weekYour time is a cost, not a free extra
Protection and cleaningPer week and a final cleanClients notice the mess on long jobs
Insurance, parking, permitsAs quoted for this jobEasy to forget, hard to recover

If the programme slips, prelims keep running. That is why the programme comes before the price.

Cover of The Builder's Pricing Playbook
Free guide, 13 pages

The Builder's Pricing Playbook

Package pricing, prelims, overheads and margin, with £ examples and the estimate summary sheet. 13 pages, free.

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3Step 3 of 5

Price the risks you can name

A blanket "add 10% just in case" either loses you the job or does not cover the real risk. Instead, write a line for each risk and decide who carries it:

Risk Example How to handle it
Ground and foundations Depth unknown until you dig Price to a stated depth; deeper is a variation
Existing structure Rotten joists, old wiring Allowance in the price, or a provisional sum
Client choices Kitchen, tiles, sanitaryware not chosen Prime cost sum with a stated figure
Long-lead items Steel, windows, bespoke joinery Client pays for the order upfront
Programme Weather, planning conditions Stated start date and weeks; delays priced

Put the exclusions and assumptions in the quote in plain English. A client who reads "price based on foundations to 1 metre" cannot be surprised later. Every change after that goes through a written variation.

Laptop showing a technical drawing on screen
Every risk you can name gets its own line and its own figure.
Mistake to avoid

Knocking money off at the end to "make sure you get it". If you need to cut, cut scope, not margin. A £60K job priced at £54K to win it can lose you more than the whole margin.

4Step 4 of 5

Build a payment schedule that funds the job

On a big job, the payment schedule is as important as the price. If you pay for six weeks of labour and materials before the first stage payment, you are lending the client money.

Work out your cash week by week: what goes out, what comes in. Then set the stages so the client's money lands before each stage starts:

Example stage Client pays Before you start
Deposit on signing Agreed deposit Order long-lead items, book trades
Foundations and slab Stage payment Groundworks and concrete
Wind and watertight Stage payment Roof, windows, external doors
First fix and plastering Stage payment Internal trades
Practical completion Final payment, kept small Snagging and handover

Keep the last payment small. The last invoice is the one clients argue about. See how much deposit a builder should take for the rules on deposits.

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5Step 5 of 5

Get a second pair of eyes before you send it

Before the quote goes out, have someone check it who did not price it. Look for missing packages, prelims for the wrong number of weeks, and margin cut to nothing.

Get a professional to check your price when:

  • The job is 3× your usual. One mistake costs more than a year of small jobs.
  • It comes with a full specification. Drawings, specs and contract terms you have not priced before.
  • A 10% error wipes out your profit. Then the check is cheap insurance.

BizMentor's construction estimating service prices jobs from your drawings, like a contractor. Then present the price in person or on a call, not by email, so you can answer questions there and then.

For a four-minute score of your pricing, profit, cash and systems, take the free Construction Business Scorecard.

Clipboard with a checklist, glasses and coffee on a desk
A check before you send costs far less than one underpriced job.

What stepping up looks like in practice

Adam and Ali were stuck at about £500K a year. They went on to win a £528K project, and in 8 days signed £91,796 of work, including a £49K extension.

Dmitriy, a plumber with 20 years on the tools, won his first £50K commercial project. He now presents quotes live and follows up every week. Individual results, not typical or guaranteed.

Sviat Jay runs Craftex, a London design and build company that prices and delivers big projects. He mentors owners one to one himself. Some owners are strong on site but weak on numbers; others can price but cannot sell the price. He works on your weak spot first.

He aims for results in about 4 months, not the 1–3 years many coaching programs take. Moving into commercial work too? Read how to price a commercial construction job. To price your next big job with us, book a free strategy call.

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Checklist

Before you send your first big quote

  • Every package is measured and priced from the drawings
  • Prelims are priced for every week of the programme
  • Each named risk has a line, a figure or a clear exclusion
  • The payment schedule pays for each stage before it starts
  • Someone who did not price it has checked it
FAQ

Frequently asked questions

How do I price a job much bigger than I usually do?

Split it into packages you already know how to price (groundworks, structure, roof, first fix, plastering, second fix, finishes). Measure and price each one, then add prelims for the whole programme, priced risks, overheads and your margin.

Should I add a contingency to a big building job?

Price the risks you can name one by one (unknown ground, existing structure, long-lead items, client choices) and agree with the client how anything unforeseeable is handled. A vague percentage hides risk; named lines show the client you have thought it through.

How much cash do I need to start a big job?

Ideally very little of your own. Agree a deposit and stage payments that land before each stage starts, so the client's money pays for materials and labour. Work out your peak cash need week by week before you sign.

When should I get a QS or estimator to check my price?

When the job is several times bigger than your usual, comes with drawings and a specification you have not priced before, or a mistake of 10% would wipe out your year's profit. A second pair of eyes costs far less than one underpriced job.

How do I know if a big job made a profit?

Keep a running cost sheet per package: what you priced, what you have spent, what is still to come. Check it every week, not at the end. If one package goes over, you see it while you can still act.

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